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The power of promotional products

Published on 22 March 2022

Promotional gadgets, business gifts... are effective advertising tools and have become an integral part of our daily lives. They are more effective than expected. Certainly when it comes to effects such as reach, memory, and likability. There are several studies* to prove that:

8 out of 10 have recently received a promotional product or business gift
9 out of 10 remember the message
9 out of 10 remember the brand
5-8 out of 10 keeps and uses the promotional product

Do not underestimate the power of a promotional gift. Especially not if it's chosen with care. Market research shows that people use a promotional gift they receive once a day for a period of time (from one to five years). This can count in terms of reach and attention value.

What do you want to achieve with your promotional products?

First, think carefully about what you want to achieve with your business gifts. For an optimal effect, it is important that they match the objective. Is the goal to increase the brand awareness of your company? Then make sure you choose an article where the name is clearly visible. Furthermore, pay sufficient attention to the target groups for whom the promotional gifts are intended. Are they loyal customers? How old are the people? Are they often on the road? In addition, make sure that the gift matches the image and appearance of your company. Brainstorm about it with your colleagues to create more impact and good results.

Some popular trends

Ecological and environmentally conscious gifts continue to do well
Regional products score well and provide a personal touch
New gadgets such as wireless battery chargers, LED lights, pens with stylus... through digitization
Anti-skimming cardholders: cards that protect your bank cards against data theft

Giveaways at fairs or events?

Fairs or events are the ideal place to meet customers and prospects. In this situation, a business gift is ideal as a reminder, or as a small token of appreciation. Link your promotional gift to the location and provide a useful object. Handing out a heavy or large item is nice, but not if you have to carry it around the entire event. For example, a customized tote bag is an ideal giveaway at an event or fair. You can store folders, samples, gadgets, and other informational material in it, among other things. A personalized bottle of water is also a good idea in this situation. Perfect for hydrating and keeping a cool head. A box of peppermints is also recommended.

Determine what you want to achieve, let the product match your objective, pay attention to the target group, ensure that the gift matches the image and appearance of your company, and choose a gift that fits the location. Experience the power of promotional products this way.