Branded packaging is an essential aspect of today's marketing strategies. It is a way to promote and advertise a product or service by creating a unique and recognisable packaging design. Packaging is not only a means to protect the product inside; it is also a way to create brand recognition and loyalty. Printed packaging is an important representative of your corporate identity, which is also an extension of your corporate image.
Packaging subconsciously influences our brain, we associate visually attractive and quality packaging with a high-quality product. The colors of the packaging also help determine our impression. For instance, green packaging can exude calmness, and red or orange packaging can stimulate you to unbox the product as soon as possible. Packaging affects the purchase decision; it convinces the customer to purchase products faster.
Packaging is usually the first impression we have of the product or brand. A dull or flawed packaging can therefore tarnish the overall impression of your product. In contrast, visually appealing or quality packaging can improve the overall impression of your product. A strong first impression increases brand recognition and differentiation from the competition. It also creates user-generated content, where people share the packaging or their unboxing of the product on social media. Moreover, it can also lead to word of mouth advertising, consumers are more likely to want to share this experience with friends & acquaintances with a well-considered unique design.
Well-designed packaging can make the difference between a consumer choosing your product over that of a competitor. Packaging design should reflect the brand's identity, values and message. The packaging should be visually appealing, memorable and offer the consumer a positive experience.
Besides the marketing benefits, printed packaging can also contribute to a company's sustainability efforts. Sustainable packaging design can reduce waste and environmental impact, which can lead to a more positive brand image. If you have a high regard for the environment and climate, it's best to read up on our partnership with WeForest.
There are several design elements that make up personalised packaging. These include:
Of course, you should not only focus on the look, it is extremely important that the quality of the packaging is also of a good standard. In this, you ultimately have to find the golden mean between functionality and appearance. A good example of this can be found at Van Moof Bikes. They sell bikes, but they show a TV on their packaging, so that delivery men take extra care when delivering the package. Many companies choose to have just the inside of the packaging printed instead of the outside, this way there is less chance of packages getting "lost" by the parcel delivery service. This way, the parcel looks less interesting to drivers/handlers/neighbours who could also use a new mobile phone.
A study by leading US packaging company Shorr Packaging Corp examined the effect of branded packaging on consumers:
Tip: Interested in luxury packaging? Then be sure to check out PrintSimple's customisable luxury packaging.
See, for example, Apple's minimalist packaging design, which has become synonymous with the brand's sleek and innovative products. The packaging is often praised for its simplicity and functionality.
A fun example are Pringles chips, they differentiate themselves from the competition by choosing cylindrical packaging, while many other chip brands use a standard bag. Brand recognition is very high, because they differ widely from the rest in terms of design. When you see a cylindrical canister, you quickly think of Pringles.
Finally, this shows that packaging is more than just a casing. It is a marketing tool that is too often ignored. If you dedicate attention to all elements of packaging, consumers will not only unwrap the product, but also be wrapped by your brand identity.
Tip: Take a look at our range of packaging that differs in sizes, colors and printing.
