Sometimes less is more! Ecobranding with your corporate identity.

Published on 8 May 2023
Sometimes less is more! Ecobranding with your corporate identity.

€3,600, that's what a gallon of ink can quickly cost you. That's why it's worth taking a close look at your ink consumption. Every drop of ink you print costs you money, but it also ends up in the environment. However, the solution to reducing the impact on your wallet and the environment is simpler than you think. Turn your corporate identity into an eco-friendly one. This blog tells you how to do just that.

Ecobranding

As a company, there are several ways you can contribute to a more sustainable world. One of those ways is by applying ecobranding. Ecobranding Design shows you how to apply ecobranding to existing logos. It involves adapting your corporate identity to project a more environmentally friendly image.

The team behind Ecobranding Design states that large companies can save millions with an ecobranding redesign of their brand. They apply their philosophy to all aspects of printed and digital branding: logo, typography, colors and imagery. All to reduce environmental impact and production costs, while establishing a recognizable brand. Some examples are big brands as seen below.

Ecobranding huisstijl grote merken

Printhack

You yourself can also save a lot of ink in your printing. A simple print hack for text is to adjust the color coverage of black in your text. Set your color values to C 40% - M 0% - Y 0% and K 100% for a good result that is friendlier to the environment.

Another way of saving ink is to install the Ecofont on your systems. This is a font with small holes. With this you can save up to 20% on your printing and copying costs.

Less is more! Conserve, with an update of your corporate identity, and discover our wide range of options to get your new eco-friendly design printed. Corporate identity printing and online ordering can be done easily and economically at PrintSimple!

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